Folklore VC is a venture capital firm that focuses on investing in consumer brands that are committed to making a positive social and environmental impact. The company believes in driving social change while also achieving profitability, investing in businesses that align with their values of sustainability, diversity, and inclusion.

It was a thrilling experience to be given the freedom to design something that was truly "outside of the box," pushing the limits of what is typically expected in the professional venture capital industry. Through the use of vibrant colors, unexpected shapes, and dynamic visual elements, we were able to capture the vibrancy and energy of the Folklore VC brand.

In creating the design for Folklore VC, we were inspired by the company's mission to invest in businesses that make a positive impact on society and the environment. We wanted to capture the excitement and sense of possibility that comes with working towards a better future, while also acknowledging the challenges and imperfections that are a natural part of the startup process.

The resulting design is a reflection of this dual reality, with its vibrant colors and dynamic shapes evoking a sense of energy and movement, while also conveying the sense of order and structure that is essential for success in the world of venture capital.

We are proud to say that our efforts were recognized by the Webflow Awards, where we were selected as a finalist in the category of "Visual Aesthetic" design. This recognition is a testament to the hard work and dedication that went into creating a design that was not only visually striking but also effective in communicating the brand's core values and message.

We believe that the success of this project is a result of our commitment to pushing creative boundaries, while still ensuring that the design was professional and appropriate for the venture capital industry.